New Sunrise
Whilst being the Brand Activation Manager at New Sunrise, I had the opportunity to develop the Brand in several touch points.
Whilst being the Brand Activation Manager at New Sunrise, I had the opportunity to develop the Brand in several touch points.
The store concept creation was developed to help the store owner visualize and bring to life the brand's identity within their physical space, allowing them to create an environment that reflects the essence of the brand while engaging customers and enhancing the overall shopping experience.
I was tasked with the responsibility of redesigning the magazine to better align with the brand's identity and values. The overall aesthetic, including the layout, typography, and imagery, has been updated to give the magazine a more modern and cohesive look. The new design not only refreshes its appearance but also brings it into closer alignment with the Sunrise brand, ensuring that every page reflects the brand's core message and appeals more directly to its target audience.
Hi my name is Darlene and I am a UI Designer living in Sydney.