The main Logo placement is front and centre on page next to primary image. Primary CTA is placed in a prominent location below the main logo and a contrasting colour was selected to make it stand out and draw the users attention. A hero image was selected that will best compliment the theme of the site and logo.

Based on best practice a smaller logo has been placed on the navigation bar to aid wayfinding and quick return to the homepage when navigating through site. Key links where also placed in navigation bar for ease of use.

I evolved my initial concepts and simplified the final design to ensure legibility and impact across multiple device breakpoints while still maintaing the core brand values and essence of a wildlife sanctuary.

Drawing from the outcomes of the design process, I utilised Adobe XD to create the final design. Resulting in a striking design that draws you in with complimenting colours while portraying the brand values. The design works nicely across different platforms.